Industry titans are banding together to form the Zero Emissions Transportation Association or ZETA. The group consists of major utility companies, Tesla, Rivian, Uber, Lucid Motors, and various others. The push will be towards lobbying for policies nationwide to assist electric vehicle sales. The group’s top goals will be job creation, reduction in carbon emissions, ensure American manufacturing, and improve public health.

The Push For All-Electric Cars By 2030

The group will achieve these goals by creating a zero-emissions standard by 2030, creating incentives for EV purchases, heavy investment in infrastructure, secure domestic manufacturing, and gain R&D support through federal funds. Electric vehicle sales only accounted for 2% of total sales in 2019; 2% reflected $326k sales. Uber stated that they will push their fleets to 100% to zero-emissions by 2040. Although not part of ZETA, California recently announced a mandate for a gasoline ban by 2035 and being the largest auto sales state, this could drive a significant change. Other states are adopting similar mandates towards zero-emissions.

Duke All Electric Bus

The Support For Zero-Emission Vehicles

Other members of ZETA include utility companies such as Duke Energy, ConEdision, PG&E. Infrastructure companies include EVgo and Chargepoint. Finally, Albemarle Corp, Siemens, and Piedmont Lithium are the largest lithium producers for electric vehicle batteries. It is clear that the members of ZETA will benefit tremendously through full electric vehicle adoption. With control of the United States market, these companies will see increased revenues, sales, and profits.

Support for the Zero-Emissions future is taking shape at a rapid pace. By 2035, maybe all automotive sales will be zero-emissions cars, but we still anticipate seeing gas vehicles dominating the roads. Full adoption will have to be accepted by the consumer. In order to reach full adoption, ZEV’s must make sense. Practicality, range, cost all must be lower and more efficient than your standard gasoline vehicle. Once or if this trifecta is reached, we anticipate a swift global adoption rate.

Anticipated Electric Vehicle Adoption

Currently, EV’s are still in the early adopter’s phase of the adoption rate curve. By 2035 we anticipate the adoption curve will hit the early majority, slowly curving into the late majority. Gas vehicles won’t disappear; we still see old classics on the road! Zero-emissions shouldn’t push gasoline vehicles off the road, but autonomous and advanced safety features may restrict the usage, but that is a different story.

ZEV Society is excited to see the shift towards zero-emission vehicles. We will be watching for updates out of ZETA. The Zero Emissions Transportation Association hopefully writes policies that will benefit the USA overall. We believe continuous improvement is always key and should be a heavy focus in this industry shift.

What is ZETA?

The Zero Emission Transportation Association (ZETA) brings together those who support meeting the goal of 100% electric vehicle sales by 2030. This diverse non-partisan group coordinates public education efforts and federal policy development to promote EV adoption to create American electric vehicle manufacturing jobs, better-serving consumers, improve air quality and public health, and significantly reducing carbon pollution.

ZETA’s Founding Members

  • ABB
  • Albemarle Corporation
  • Arrival
  • ChargePoint
  • ConEdison
  • Copper Development Association, Inc.
  • Duke Energy
  • Edison International
  • Enel X
  • EVBox
  • EVgo
  • Ioneer
  • Li-Cycle
  • Lordstown Motors
  • Lucid Motors
  • Piedmont Lithium
  • PG&E Corporation
  • Proterra
  • Redwood Materials
  • Rivian
  • Siemens
  • Southern Company
  • SRP
  • Tesla
  • Vistra
  • Volta
  • Uber
  • WAVE

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